Location: Maldives
Service: SUP yoga classes in the Maldives along with 7-day retreats that combine SUP yoga, healthy eating, meditation classes and adventure activities in the surrounding paradise of the Maldives.
Business mission/goal: to expose women to the physical and mental health benefits of SUP Yoga along with the beauty of the Maldives islands. We aim to have women complete our classes and retreats with a renewed sense of energy and deeper sense of self-connection.
Target customer: Primarily American and European women between the ages of 32 – 50 who are visiting the Maldives on vacation. High-powered corporate positions and are seeking a vacation refuge
Overall brand feel: Serene, calm, rejuvenating with a touch of luxury